As the generators of valuable, impactful, revenue-driving content, our role is to do more than just write beautiful, effective copy. No matter what realm of digital marketing—editorial, lead gen, front-end development, graphic design, public relations—the meat and potatoes of copywriting is consistently producing creative and fresh ideas that emotionally connect to a client’s audience.

Hi! Dray here, founder and COO of The Breeze Agency LLC. I’ll be honest, I don’t have the experience of my competitors. I have not yet mastered the world of marketing. But I’m a damn good copywriter, and I credit less my writing prowess, than an intentional focus on knowing my audience, and producing excellent conversational copy that gets people’s attention and converts.

Whether you’re the CEO of a start-up, in-house digital marketer, or a freelance nomad, the best way I’ve found to stay in business is to speak to the hearts and minds of a community and use that engagement to create business growth. Copywriting means taking complex ideas and putting them in simple packages.