The Breeze Agency Business Plan
Executive Summary
Mission statement- To provide original and inspiring digital marketing services and web design to underrepresented entrepreneurs with heightened support towards minority owned businesses. This agency was founded and chiefly operated by Dray Barnes, a proudly LGBTQ Durhamite in response to the devastating impact coronavirus had on minority owned businesses, The Breeze Agency LLC seeks to provide at-risk and small start-up organizations with the digital media skills needed to thrive in this economy. Make no mistake, as the owner of this agency, I understand the importance of this task. Various exploration in the humanities while attaining my English degree from the University of North Carolina at Charlotte prepared me for the daunting tasks of many of my early business ventures. Time management, social responsibility, and attention to detail led to the short term success of my first business expeditions which included cell phone repair and freelance consulting. My writing has always attracted attention, I have been responsible for ghostwriting various editorials and graduate level academic work. Up until the start of this agency, all my clients have approached me. I want to use The Breeze Agency as a vessel for my talents and the talents of countless other minority content creators. This agency has an impressive array of offerings. We have full fledged packages that offer resume design, graphic design, social media management, SEO, web design, copywriting/editing, and video/audio design. Our agency is fully aware of our funding goals for the end of this year. Our agency is raising $5000 in private funding to cover domain buyouts, WordPress add-ons, office rent, and independent freelancer payroll. We hope to accomplish this by March 2021. In 12 months, we would like to see our agency providing 20 monthly subscriptions from our social media and web design packages. At our lowest rate, 20 monthly subscriptions would net 10,000 in earnings. We would like to increase the net earnings by 10 percent each subsequent year.